The Chameleon Founder

How to bootstrap and grow a million-dollar startup in your natural market niche

Read First Chapter

"I think this book will put most founders ahead by several years of testing and experimenting. This is absolutely value-packed."

Harsh Vijay Co-Founder & CEO at Brucira

"Anyone in need of some inspiration? This is great material. I can not thank you enough for writing this gem."

Grisel Dugarte Co-Founder at Uphint

"This playbook is a goldmine for new founders wanting a guide on discovering ideas and finding their first customers!"

Joel Pickin Software Developer at Mkodo


Chapter 1 How to Find, Validate and Launch Your Business Idea

Chapter 2 How to Make Landing Pages and Write Copy That Sells

Chapter 3 How to Grow Your Social Media Presence

Chapter 4 How to Define a Powerful Company Vision and Mission

Chapter 5 How to Build a Team That Loves Your Company

Chapter 6 How to Close B2B Sales Deals

Chapter 7 How to Increase the Valuation and Sell Your Business

Chapter 8 How to Overcome Founder’s Challenges and Pitfalls

Chapter 9 Manifesto of KMLN Labs

You want to start a business, but you’re stuck on square one.

Where do I find a good business idea? How do I get people to buy what I'm selling? And can I do this without begging investors for cash? Been there, done that. Here's the deal. Most successful businesses start because the founder either decided to fix a problem they had or became so obsessed with it that they blended into their customer's life, much like a chameleon blends into its own environment.

This tactical playbook will end the guesswork of generating ideas and building “solutions looking for a problem” by providing actionable tasks for uncovering your high-demand startup opportunity, and how to generate millions in revenue. It’s like having an experienced founder and CEO in your pocket, giving you answers to the questions that keep you up at night.

And by the end of this, you'll be a pro at identifying promising markets, discarding bad ideas, winning clients, building teams, and best of all, you'll gain the freedom to work how you want, when you want. No boss breathing down your neck.

I wish I had something like this when I started. But even today, for me, it is easy to make mistakes in the fast-paced startup world where shiny new things can bias my decision-making process. So, in the spirit of the book, I wrote it for myself to scratch my own itch, to remember how startups are meant to be done. But it’s mainly for you because I don’t want you to stumble through the dark like I did.


Matteo Mosca CEO of and In ten years of business building, I co-founded a company that generated millions in revenue, and launched dozens of online products. Three of them got acquired.

More about me at

No AI was involved in writing this book. Only author’s personal experiences and POV. Let’s stay human till we can.